The editions
One list per market, all held to the same rules. Pick yours.
Meet Tally
- Every brand starts with a mark.
- Ours only needed three letters.
- C is for Closed. It’s also for that perfectly round head.
- T is for Tally, the “The” in The Closed List, and those iconic eyebrows.
- L is for the word “list.” And the nose. Mostly the nose.
- And then there was Tally.
- Hi. I'm Tally.
- The Closed List, with a face.
A monogram with a face
The Closed List mark is a monogram made from the letters of the name, drawn as one shape. That shape reads as a face. The C becomes the head, and the T and L form the face inside it. We call that face Tally.
Tally isn't a person or an AI. Tally is a design idea, a way to make a page full of numbers feel a little more human. The rankings themselves are checked by the Maude House team.
- The nose points right. Forward, toward the next closing. The list only moves on closed sales.
- The eyes are open. Every number we publish has a source and a date, and every correction goes in the change log, where anyone can see it.
On screen, the mark comes alive a little. Tally's eyes follow your cursor and close if you walk away. Same monogram, just awake.
Things you'll notice about Tally
- Tally watches. Move your cursor and Tally's eyes follow it.
- Tally looks around when you stop. The eyes drift, like anyone waiting.
- Tally perks up when you get close. Brow up, eyes wide. Tally loves a question.
- Tally startles when you click. Sudden moves make Tally nervous. So does "coming soon."
- Leave Tally alone long enough and Tally dozes off. Brow drops, eyes droop, slow blinks. Move your mouse to wake Tally up.
- Tally's nose always points right. It's pointing at the next closing.
The mark, at a glance
The Closed ListTally| Field | Detail |
|---|---|
| Name | Tally |
| What it is | The Closed List monogram |
| Letters | C, T and L |
| The head | The C in Closed |
| The brow and eyes | The T in The |
| The nose | The L in List, always pointing right |
| Colors | Black and white, with a purple gradient on the ring |
| Motto | If it didn't close, it didn't happen. |
Why it exists
Choosing an agent is one of the biggest money decisions most people make. So every edition of The Closed List includes every verified team in its market and links every number to where it came from.
One standard, every market
Every edition follows the same rules, so a ranking means the same thing wherever you read it.
- Every verified team is included. Not just the ones who advertise, and not just the ones who fit a convenient cutoff.
- Closed sales only. Rankings come from RealTrends Verified, which counts closed transactions. Listings, pending deals and "coming soon" don't count. Each team's total includes all its closed sales, wherever they happened, and only teams that submit to RealTrends and meet its minimums are ranked.
- No blended score. Volume, homes sold, average sale and team size each get their own ranking, so you can see exactly why a team is where it is.
- Local first. Real estate is block by block, so each edition ranks teams by town and by team size, not just one big list.
- Service counts. Each edition includes a How to Choose guide and Google review data, because the biggest team isn't always the one that takes care of you best.
- Sourced and dated. Every figure shows where it came from and when we checked it, and every change goes in a public change log.
How it helps you
- See every team, not just the famous ones. From 2-agent teams to teams of 20 or more.
- Match on what matters to you. Sort by town, team size, price range and service, not just total volume.
- Ask better questions. The How to Choose guide gives you five questions to ask any team before you sign.
- Check our math. Download the full data set for any edition.
What we don't do
- No pay to play. A team can't buy a spot, a badge or a better rank, in any market.
- No secret score. We never blend numbers into a formula you can't see.
- No hiding. If we work with a team on a list, we say so on the page.
Who makes The Closed List
The Closed List is made by Maude House, a marketing agency based in Santa Rosa Beach, Florida. Maude House builds brands, listing campaigns, content and search visibility for luxury real estate teams. Our whole philosophy fits on a cocktail napkin: help people be seen the way they want to be seen, and back it up with the receipts.
We built The Closed List because we spend our days helping agents prove what they're good at, and we kept watching buyers and sellers rely on lists that couldn't prove anything.
Maude House LLC · maudehouse.comOur clients, in plain sight
Maude House does marketing for some of the teams on The Closed List. They don't choose the method or the order, and they're held to the same rules as everyone else. That's exactly why every number links to its source: you never have to take our word for it.
- The Closed List: 30A: The Kendall Hood Collection and The Richards Group
- The Closed List: Jacksonville and the Beaches: Sexton and Mock
- The Closed List: Miami: Team Citron
Found a mistake? Email tally@theclosedlist.com. Tally will fix it and log the change.
Quick answers
What is The Closed List?
A series of real estate team rankings, one edition per market, built only on closed sales from RealTrends Verified. Every team RealTrends verifies in the market is included and held to the same rules.
Who publishes The Closed List?
Maude House, a marketing agency based in Santa Rosa Beach, Florida.
Can a real estate team pay to be ranked higher?
No. Rankings come from RealTrends Verified closed sales. No team can buy a spot, a badge or a better rank, in any market.
Where does the data come from?
RealTrends Verified rankings, based on the prior year's closed sales. Google review counts come from each team's Google Business Profile. Every figure shows the date we checked it.
How often is The Closed List updated?
Every edition is re-checked monthly, with changes logged. Each edition is rebuilt every July, when RealTrends publishes its new rankings.
Which markets does The Closed List cover?
The 30A, Jacksonville and Miami editions are live now. New markets are added one at a time, each with the same rules.
Who is Tally?
Tally is the face in The Closed List monogram. The letters of the name are drawn as one shape that reads as a face, with the C as the head and the T and L forming the face inside it. Tally is a design element, not a person or an AI. The rankings are checked by the Maude House team.