The Service Test
Who will actually work your sale?
On a small or boutique team (2 to 10 agents), the person who runs the team is usually on your deal. On a team of 20 or more, you're often handed to whoever is free. Ask before you sign.
What do past clients say, per sale?
Count Google reviews, then compare them to how many homes the team sells. A big team should have far more reviews than a small one. When it doesn't, that tells you something.
Do they lead in your town?
30A is a dozen small markets. Check the team's rank where you're buying or selling.
Do they sell homes like yours?
A team that averages $3M a sale treats a $1.4M home differently than a team that sells them every week. Compare their average sale to your price.
Have they done it lately?
Homes sold last year means fresh comps and active buyer conversations.
Big teams win question 5. Questions 1 and 2 are where boutique teams pull ahead, and most buyers never ask them.
Google reviews per home sold
| # | Team | Size | Google rating | Google reviews | 2025 sales | Reviews per home sold |
|---|---|---|---|---|---|---|
| 1 | The Kendall Hood Collection | Medium (6 to 10) | 5.0 | 103 | 74 | 1.39 |
| 2 | Spears Group | Large (11 to 20) | 5.0 | 80 | 190 | 0.42 |
| 3 | The Richards Group | Small (2 to 5) | 4.9 | 71 | 50 | 1.42 |
| 4 | The Bobby J Team | Small (2 to 5) | 5.0 | 54 | 35 | 1.54 |
| 5 | Dahler & Co. | Medium (6 to 10) | 5.0 | 50 | 115 | 0.43 |
| 6 | Ogle Luxury Group | Small (2 to 5) | 5.0 | 41 | 29 | 1.41 |
| 7 | Tanika O'Brien | Large (11 to 20) | 5.0 | 32 | 44 | 0.73 |
| 8 | The Morar Group | Small (2 to 5) | 5.0 | 30 | 46.3 | 0.65 |
| 9 | The Carroll Jones Group | Small (2 to 5) | 5.0 | 22 | 21.9 | 1.00 |
| 10 | Bailey Advisory Group | Small (2 to 5) | 5.0 | 19 | 22 | 0.86 |
| 11 | The Jabbour Luxury Group | Small (2 to 5) | 4.8 | 12 | 50 | 0.24 |
If your home is $1M to $2M
That's the heart of the 30A market. Santa Rosa Beach's median list price was $1.45M on October 22, 2026 (Altos Research, on RealTrends). These are the teams with 20+ sales in 2025 whose average sale landed between $1M and $2M, ranked by homes sold.
| # | Team | Brokerage | Size | Sales | Avg sale |
|---|---|---|---|---|---|
| 1 | The Kendall Hood Collection | Compass | Medium (6 to 10) | 74 | $1.15M |
| 2 | The Richards Group | Compass | Small (2 to 5) | 50 | $1.38M |
| 3 | JW Group | Scenic Sotheby's | Medium (6 to 10) | 45.1 | $1.42M |
| 4 | Tanika O'Brien | Compass | Large (11 to 20) | 44 | $1.60M |
| 5 | The Vogel Group | Scenic Sotheby's | Small (2 to 5) | 37.5 | $1.48M |
| 6 | The Bobby J Team | eXp Luxury Group | Small (2 to 5) | 35 | $1.28M |
| 7 | Team Baranowski | Scenic Sotheby's | Small (2 to 5) | 34 | $1.99M |
| 8 | The Beasley Group | Compass | Medium (6 to 10) | 33 | $1.65M |
| 9 | Andy & Christina Meinen | Scenic Sotheby's | Small (2 to 5) | 31 | $1.20M |
| 10 | Ogle Luxury Group | eXp Realty | Small (2 to 5) | 29 | $1.83M |
| 11 | Walton Group | Douglas Elliman | Small (2 to 5) | 26.7 | $1.65M |
| T-12 | Bailey Advisory Group | Compass | Small (2 to 5) | 22 | $1.57M |
| T-12 | Cobine Cohen Team | Scenic Sotheby's | Small (2 to 5) | 22 | $1.70M |
Source: RealTrends Verified 2026 rankings (2025 sales). Average sale is the team's whole-year average, not a count of homes in this price range.
Quick answers
What does "top real estate agent" really mean?
Most rankings mean sales volume, which mostly measures team size. For a buyer or seller, top should mean the person running the team works your sale, past clients say so in public, and the team leads in your town and price range.
Which 30A real estate team has the most Google reviews?
Of the team profiles we found, The Kendall Hood Collection, with 103 reviews rated 5.0 (checked October 22, 2026). Spears Group is next with 80. The Short Term Shop and Blankenship Watkins Advisory Group, two of the four biggest teams by volume, have no Google reviews yet.
Which 30A team sells the most homes in the $1M to $2M range?
Among teams whose 2025 average sale was $1M to $2M, The Kendall Hood Collection sold the most homes (74), then The Richards Group (50).
Should I hire a big team or a boutique team?
A big team brings more agents and more listings. A boutique team usually means the lead agent handles your sale. If that matters to you, ask every team you interview: who will I talk to every week?